THE WORLD IS CHANGING AT LIGHT SPEED TASTES ARE CONTINUALLY MUTATING The single mass market has been replaced by masses of niche markets. Moreover, todays luxury means “other”; it is no longer linked to expensive products or status symbols. Today luxury is subjective. It varies from person to person. Hence, luxury is a verb, an active word, no longer something thought up, produced and sold on the market. What counts now is the marvellous sensual feeling that people look for in a luxury product. Therefore luxury is no longer ostentation, distinction and pure narcissism; it is a unique, intense, private experience based on shared values. Today it is people and their behaviour, changes and creativity that are influencing, inspiring and greatly affecting the choices made by multinationals. This is the setting for the birth of Gekko Management. Gekko people are free spirits, who do not fear being themselves: seekers of beauty, choosing “beauty” over designer names & brands. Gekko people refuse mass standardisation, using their own creativity and imagination to mix different styles; they stand out in the detail. Gekko people are passionate, aware of the reality that surrounds them, observing and gathering its most important fragments. Gekko is therefore a mindset. It knows no boundaries of age, nationality, culture, religion or sex. Style, quality and craftsmanship – the three benchmarks – are no longer enough to emerge in this new context. A reload is needed: reloading concepts with the aim of acquiring updated information. Gekko people refuse to mix with the crowd and have no need to flaunt products as sign of recognition. They prefer to surround themselves with beautiful things and share their aesthetic and symbolic values. They are immune to ostentation. The ultimate goal is to achieve intimate deep satisfaction, concrete gratification. Gekko Management transfers spaces, meeting the new definitions of luxury, uniqueness & individualism. EINFACH PERFEKTE HARMONIE" BY MAIN FEELING
 Sie sind die „Golden Boys“ der Frankfurter Gastro- und Hotelszene: Micky Rosen und Alex Urseanu – zwei Herren, die seelenverwandt auf Erfolgspfaden wandeln … MAIN FEELING "MADE BY ORIGINALS CAMPAIGN" BY DESIGN HOTELS
 THE BEST GUEST LIST IN TOWN High up on a construction site near the central train station in Frankfurt am Main, a pair of raven-haired men in crisp dark suits climb from a dusty ladder onto what will ultimately be the roof terrace of a new hotel’s spa. Emerging amazingly dust-free and without a hair out of place, the two are reminiscent of what Batman and Robin might look like if Gotham City’s dynamic duo lost their masks and capes. But in terms of innovative hospitality, entertainment, social networking and entrepreneurship, Micky Rosen and Alex Urseanu are the duo extraordinaire of Germany’s financial capital. This construction site will soon be Roomers, Frankfurt’s first high-design boutique hotel with five-star services, including a “biorhythm” spa, wraparoundview conference rooms, the city’s first member bar, and 117 gorgeously appointed rooms. Scaffolding still envelops the structure – which used to be an office building – but it’s already clear that it will be another success in the partners’ diverse palette. It’s a palette of hospitality properties that began in 2003 with the Bristol Hotel (not a Design Hotel member hotel, but a start), near the same station. Up the street, in 2005, came The Pure – all in white, a cool urban vision and an instant haven to design-aficionado travellers. More recent additions are the Gerbermühle, an expansive historical property directly on the river Main, and, of course, Roomers. Together, the two men have not only built a hometown mini-empire but been pioneers in terms of the city’s social scene, with two ultrapopular local bars, a satellite of The Pure called The Pure Basement for events, and a positively notorious party series. Urseanu walks through Roomers’ interlocking spaces-in-progress on the ground floor, showing how, in just a few months, the restaurant, members’ bar, courtyard lounge and lobby will lead patrons from one mood-infused space to another. He enthusiastically describes colours and lighting, the future menu, the people who’ll come here. The thirty-something entrepreneur’s eyes shine as his partner Rosen explains their philosophy from behind sleek frameless glasses: “We love new projects, we love production, we love hotels, we love service,” he says. “You walk in and it has to have soul. Just name-brand design doesn’t do it.” |